Monday, April 11, 2011

Advertising Statements that make you wonder

Here are a few of my favorite advertising statements:
  • "New and improved" - I think that means the original product didn't sell. Probably for good reason. Odds are the new one won't sell either.
  • "Goes with any decor" - I looked at a number of products that make this claim. I think it means it probably only comes in one color - most likely black.
  • "Almost Genuine" - I've seen this one recently. Your guess is as good as mine as to what it means.
  • "Genuine Simulated Faux Pearls" - This one popped up on late-night TV. I saw it while flipping channels. I just had to watch. If Faux Pearls are Fake Pearls, then what are Simulated Fake Pearls? And what makes them Genuine?
  • "Genuine Simulated Naugahyde" - First you need to consider that there is no such thing as a Nauga. Naugahyde is a synthetic manufactured in Connecticut. So having a Genuine Fake Simulated material? Just for fun I have included a link to the Naugahyde site, more specifically their page A Nauga Story
Many years ago there was a big to-do about Pharmacy errors which allegedly caused a number of deaths. It made the news. In response, a NYC pharmacy took the initiative and placed a huge banner in their front window. It read "We Dispense with Accuracy". I don't feel safer.

On a trip through NY State I passed a sign "Seasonal Gift Shop". Under it was another sign "Open all Year". What part of Seasonal don't they understand?

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